Diagnose every call across the customer lifecycle, from Prospecting to Expansion. Then build the bespoke sales methodology and GTM playbooks that reflect what actually works for your team and your product.
Paste or upload a transcript from Gong, Fathom, Fireflies, Otter, Zoom or Google Meet, or any recorder that exports one.
The Moneyball methodology, refined over 15+ years coaching revenue teams and their CROs, reads every call against all the leading sales frameworks, not one vendor's playbook, and applies whichever fit each moment of the conversation.
See the buyer's side, a CRO-level rollup, and how each rep trends over time. Stop guessing. Know exactly which skill to work on next.
STUDIO applies the Moneyball methodology to your conversation data and your GTM intent, then hands back the diagnosis, the benchmark, and the playbooks to close the gap.
Your notetaker tells you what was said. STUDIO tells you how well it was sold, and what to do about it.
A skill-by-skill diagnosis of every call, each score backed by the evidence behind it and a specific coaching gap.
See the call through the buyer's eyes: signals, friction, and whether the rep actually moved the deal forward.
Roll skill data up to the team level: where the pipeline is strong, where it leaks, and which behaviors to coach at scale.
Build a scorecard per call type (discovery, demo, negotiation) and STUDIO applies it automatically to every matching call.
Anonymize transcripts before scoring, and rest easy: we never store the full transcript, only the derived analysis, keyed to a one-way hash.
Calibrated scoring with enforced caps and rules: defensible, repeatable, and the same every time, with the evidence shown behind every score.
Your notetaker's coaching tab, and the tools built around a single methodology, grade every rep against one rigid playbook. Real teams don't sell that way. STUDIO is methodology-agnostic and industry-agnostic: it meets reps where they are, across any framework you run, and shows each one exactly what to improve.
Built through a GTM leader's lens, not just a coach's, for CROs and founder-led teams who can't fully lean on enablement and need coaching that scales without adding headcount.
AB
Avner Baruch has spent 15+ years coaching revenue teams at leading scaling businesses such as WalkMe, Sisense and Imperva, and helping Gong's product team through its shift from conversation to revenue intelligence. So he built STUDIO to bring the GTM principles and building blocks from his book, The Multiplier, to life: cross-methodology coaching that works as an overlay on your existing sales stack or standalone, built on what actually moves deals and scaling without adding headcount.
Prepaid credit packs with no commitment, or a monthly plan for a lower rate. Every plan includes the full product, unlimited users, and no seat, setup, or onboarding fees. Start with 5 free credits. Prices in USD.
No seat tax, no setup fee, no onboarding fee. Every generally-available feature is included on every plan. Plans differ only by rate and commitment.
| Creditsfrom $1.19 / credit | Team$49/mo · about 45 credits | ScaleBest value$99/mo · about 110 credits | |
|---|---|---|---|
| Plans & terms | |||
| Per-credit rate | $1.19 to $1.50 | $1.09 | $0.89 (lowest) |
| Monthly base | None | $49 | $99 |
| Credits included / mo | None | about 45 | about 110 |
| Need more mid-cycle | Buy another pack | Top up or upgrade | Top up or upgrade |
| Number of users | Unlimited | Unlimited | Unlimited |
| Setup fee | None | None | None |
| Onboarding fee | None | None | None |
| Commitment | None | Monthly, cancel anytime | Monthly, cancel anytime |
| Credits expire | Never | Reset monthly | Reset monthly |
| Free trial | 5 credits free | 5 credits free | 5 credits free |
| Diagnosis & coaching (every plan) | |||
| Skill-based diagnostic (per-skill scores & coaching) | ✓ | ✓ | ✓ |
| Call-type auto-identification | ✓ | ✓ | ✓ |
| Customer lifecycle stage auto-ID | ✓ | ✓ | ✓ |
| Call-owner detection on multi-rep calls | ✓ | ✓ | ✓ |
| MEDDPICC qualification | ✓ | ✓ | ✓ |
| Score breakdown & recommendations | ✓ | ✓ | ✓ |
| Cross-skill diagnostic | ✓ | ✓ | ✓ |
| Buyer-Side Diagnostic & momentum radar | ✓ | ✓ | ✓ |
| Custom scorecards per call type | ✓ | ✓ | ✓ |
| Team analytics (every plan) | |||
| Cohort Diagnostic (Replicate What Good Looks Like)* | ✓ | ✓ | ✓ |
| Team Trends (rep benchmarking over time) | ✓ | ✓ | ✓ |
| Rep Teams & side-by-side Compare | ✓ | ✓ | ✓ |
| Report history | ✓ | ✓ | ✓ |
| Workflow & privacy (every plan) | |||
| Anonymize names & companies | ✓ | ✓ | ✓ |
| Downloadable PDF reports | ✓ | ✓ | ✓ |
* Cohort Diagnostic compares two cohorts of your team's calls (top performers vs. core reps). For the most reliable read, we recommend a minimum of about 20 diagnosed calls (roughly 10 per cohort).
On the roadmap, for every plan: The CRO Lens, plus notetaker & call-recorder integrations, CRM, HubSpot, and Slack.
STUDIO works with the calls you already record. Bring a transcript from your recorder, notetaker or revenue-intelligence platform, compare the outputs, then decide your consolidation moves from there. For maximum coaching leverage at the lowest TCO, pair STUDIO with Zoom or Google Meet.
Estimate from published 2026 pricing reports. Revenue-intelligence figures include ~$1,560/seat/yr plus a platform fee ($5–50k/yr) and one-time setup ($7.5–30k); coaching assistants run ~$75/seat/mo. STUDIO records on the Zoom or Google Meet you already use; your first 5 calls are free.
Transcripts are processed in memory. Only the derived analysis (scores and short excerpts) is retained, keyed to a one-way hash.
Built on enterprise-grade, independently SOC 2-audited cloud infrastructure. Your call data is never used to train external systems.
Scores are decision-support for coaching: advisory, transparent, and always reviewed by a person.
STUDIO's free trial puts the full platform in your hands, self-serve, so you can score your own calls and judge the value without talking to anyone. Book a demo when you want to go further: unlock more use cases, dig into specifics, or talk security and confidentiality.
Diagnose your first 5 calls free. Keep your notetaker, and add the coaching layer your team has been missing.
Start free